An investigation into ways technology can help reduce food waste.
This was a class project that went for the entire 12 weeks of the class where we had to identify a problem we wanted to attempt to solve. I was driven to investigate ways people could reduce the amount of food spoilage in their home.
Role: User Researcher, Information Architect, UI Designer
Date: 5/25/16
Interviews about food habits, shopping habits, meal prepping, estimated food wasted
Demographic Research
Competitive analysis
Personas
Most people considered meal planning as a method to:
Reduce food waste
Save $$
Be healthier
Recipe websites can be overwhelming w/ content
Always look at ratings, recipe & comments in that order
Comments are insightful to see if its any good
Tap their curiosity and broad recipe searches w specific cooking ideas based on what they have/want to cook with. Turn the stressful experience of deciding what to cook into a fun exploration.
I wanted the app to be an educational resource as well as a means to figuring out what to cook.